Business Intelligence

Data Visualization Past, Present and Future

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Executive Summary

Data visualization, the use of images to represent information, is only now becoming properly appreciated for the benefits it can bring to business. It provides a powerful means both to make sense of data and to then communicate what the author has discovered to others. Despite their potential, the benefits of data visualization are undermined today by a general lack of understanding. Many of the current trends in data visualization are actually producing the opposite of the intended effect, confusion rather than understanding.

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