Business Intelligence

Data Visualization: Past, Present and Future

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Executive Summary

Data visualization, the use of images to represent information, is only now becoming properly appreciated for the benefits it can bring to business. It provides a powerful means both to make sense of data and to then communicate what has been discovered to others. Despite their potential, the benefits of data visualization are undermined today by a general lack of understanding. Many of the current trends in data visualization are actually producing the opposite of the intended effect, confusion rather than understanding. But this will happen only if one understands it and uses it properly. One must embrace what really works and jettison the silly stuff that undermines data visualization today.

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