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Researchers have found that each one falls into one of four major behavioral functions: Controller, Analyzer, Supporter, or Promoter. Once one has identified a person's style one can adopt a communication strategy that will reach him or her most effectively. Not surprisingly, individuals tend to get along better with those whose communication style is similar to their own and have a harder time communicating with and relating to someone whose style is in direct contrast to their own. If executives learn how to identify their own and others' communication styles, they become better equipped to gain people's trust and forge a good working relationship with them.
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