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Traditional research in automated negotiation is focused on negotiation protocol and strategy, but they cannot satisfy all the requirements for realizing a practical automated negotiation system. This paper focuses on agent's independent decision-making process; formally defines automated negotiation's abstract concept model, which is made up of three sub-concept models, they are negotiation environment, negotiation process and negotiating agent; designs negotiating agent's architecture based on the concept model, which can support both goal-directed reasoning and reactive response; proposes an algorithm for running the decision making model. Finally, for illustration, the model is applied to an exemplified negotiation process for aircraft purchasing.
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