Decision Support in Customer Relationship Management Using Data Mining Techniques

With a unbridled increase in international and domestic forms of business, Customer Relationship Management (CRM) has become one of the matters of concern to the enterprise and the entrepreneurs. CRM takes customer as the center and it enchants a new life to the organization system and optimizes its business process increasing its profitability. In order to help enterprises understand the \"Product Purchasing Psychology (PPP)\" and ways to retain the valued customers the authors propose data mining techniques.

Provided by: International Journal of Innovations in Engineering and Technology (IJIET) Topic: Big Data Date Added: Oct 2013 Format: PDF

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