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A high-quality product, a brilliant advertising campaign, top-notch customer service - none of this matters much if the customer's experience with the company is negative. Customer satisfaction is increasingly contingent upon the customer experience at each interaction, and a pivotal point is the ordering process. Companies that strive to deliver a superior customer experience are doomed to fail if that process is slow and inefficient, hinders customer decision making, or proves to be unreliable. The right order management software can not only eliminate negative experiences, but also enable the organization to successfully use the favorable customer experience as a differentiator in a crowded and competitive marketplace.
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