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The advent of time-shifted TV and Video On Demand (VOD) have increased user expectations for being able to view more content on their own schedules. Service providers representing different multi-channel programming delivery systems (satellite, telco, cable, and internet) have all been expanding the availability and type of on-demand choices. To enhance their IPTV strategy, service providers should expand beyond the traditional linear programming and VOD content available from Hollywood. As operators invest in building out large multi-channel video headends, they should consider allocating some of their capacity for local programming. The VODxchange system from Motorola is a complete solution for capturing and presenting compelling local VOD content that enables operators to harness locally produced content as a competitive differentiator.
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