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Mobile may have changed the way you do business, but it shouldn't -- and can't -- change some core business principles; ROI, for example, still reigns supreme. But in the rush to mobile, some enterprises forget about the bottom line in the face of nifty gadgets and compelling technologies. So how can you make sure your mobile initiatives don't end up being counterproductive?
In this white paper, explore ways to track your mobile initiatives against ROI and boost your mobile performance. Read on to learn how your company can determine mobile ROI, cut mobile development costs, and stay relevant in a changing business environment.
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