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Despite its common use as a common individual communications medium, messaging continues to be a technology with a high potential for growth and innovation. While many enterprises maintain messaging services in-house, there are a number of advantages in employing modern messaging as an external service. These advantages include the traditional reasons of cost and maintenance, as well as security, availability, and ability to control. A messaging service may not be the correct choice under all circumstances. However, if an enterprise seeks to expand the use of e-mail messaging beyond the common individual communications, then a service merits serious consideration. The ability to connect and drive business processes is a compelling reason to employ an external messaging service.
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