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Many companies are still using demand forecasting approaches that are not sufficient for this competitive, global environment. This makes it difficult to produce and adjust forecasts - and virtually impossible to broaden the range of data used to create forecasts. This can lead to a number of business issues and increase the risk of missing market opportunities. But, as with any powerful tool, it is extremely important to use it correctly considering several fundamental factors. Understanding and acting on these factors can help ensure better forecasts and a solid return on investment.
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