Deployment of Novel Techniques on Web Log Data to Analyze User Navigation Patterns
The authors know that the amount of data available online is increasing day by day, the World Wide Web has becoming one of the most valuable resources for information retrievals and knowledge discoveries. Web mining technologies are the right solutions for knowledge discovery on the Web. Application of web usage data can be used to better understand web usage, and apply this specific knowledge to better serve users. Web usage mining is the base for navigation pattern mining and approach of clustering is used to perform that Mining, usage mining deals with the discovery and analysis of usage patterns from Web data, specifically web logs, in order to improve web based applications and also to improve the customer relationship management.