Big Data

Designing A Strong Business

Date Added: Nov 2009
Format: HTML

Housewares retailer Crate and Barrel was conceived by a newlywed couple with good taste, little money and no place to shop. "People would get their glasses from the local gas station." "We realized we could provide a plethora of goods that people hadn't seen. Our job was to bring the lifestyle of Europeans to Americans," Segal said. The Segals traveled to trade shows across Europe to purchase items for their store. "We wanted to have great products that were affordable," Segal said. "You have to bring design to people at a price that makes sense."