Leadership

Designing Startup Metrics To Drive Successful Behavior

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Executive Summary

Great companies are almost always run by great management teams. And great management teams know that the only way to improve a process is to start by measuring it. Good metrics should also be actionable, and drive successful behavior. This paper shows how to figure out which metrics matter the most, and how to design them in such a way as to drive behavior that will lead to the results that you want. This paper is applicable to any kind of business.

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