Business Intelligence Investigate

Detection and Summarization of Genuine Review Using Visual Data Mining

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Executive Summary

In earlier days the authors were asking their friends or relatives for their opinions regarding products which they want to purchase from the merchants. But now a day's E-commerce is gaining more and more popularity. Whatever query they are having, they can find its answer from World Wide Web. Merchants are also selling their products online and at a same time they are asking customer's review regarding products, which customer has bought. This would be beneficial to merchants as well as customers also. As the numbers of customers are growing, reviews received by products are also growing in large amount. Thus, mining opinions from product reviews is an important research topic. However, existing research is more focused towards classification and summarization of such online opinions.

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