Develop and Execute a Channel Strategy

Channels are the means by which one sells products to the customers. Channel strategy helps identify those sales channels and processes that yield the highest return for one's company. Channel strategy includes recommendations for both identifying and managing channel partners. Channel marketing is a dynamic and complex arena where mistakes can be costly and difficult to correct. Channels are typically divided into two general categories: direct and indirect.

Provided by: Microsoft Tips Topic: Mobility Date Added: Dec 2007 Format: HTML

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