Developing a CRM Platform: A Bulgarian Case
With the advances in technology and the globalization of markets, the need for preservation and management of knowledge about clients, their needs and requirements is increasingly becoming a key to the successful development of a company. Various Customers Relationships Management (CRM) solutions are available on the market, however not always these products match the real needs of companies. In Bulgaria, Small and Medium sized Enterprises (SMEs) require a CRM solution that is more flexible and easily adaptable to their demands then those provided by the world CRM leaders. They need a customized solution which offers opportunity for integration with the existing systems in their company and is at an affordable price.