Cloud

Developing Cloud Business Models: A Case Study on Cloud Gaming

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Executive Summary

Cloud computing lets small firms compete in markets traditionally dominated by multinational corporations. Over a 10-year period, one such firm developed a successful cloud gaming business model. Ever since the software industry diverged from the computer manufacturing industry, software firms' business models have been in flux. Over the last decade, the primary software industry has tended to be seen as a combination of a US$200-billion software product industry (with products comprising either enterprise solutions or packaged mass-market software) and a $500-billion professional services industry (producing bespoke software systems matching exact customer needs).

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