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This paper sets out to conceptually explore the origin, growth and development of a new venture. This new venture development process is explored using ideas from the IMP, Penrose and Loasby and insights from entrepreneurial literature. This paper to frame the discussion loosely uses an ARA frame to discuss this emergent process. The focus is from the firm level. In arguing for what aspects are worth investigating the paper begins by outlining how the contexts in which a new venture emerges impacts on this process.
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