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This paper outlines that understanding the interactions between smart consumers and smart technology can result in a better understanding of the diffusion process for such innovations as mobile Internet services. This understanding may assist developers to address the challenge of how to provide bundles of mobile Internet services in a shorter development time frame. Additionally, such insights may assist marketers to minimize competition through more accurate marketing campaigns. Future research should be undertaken to expand on the understanding of the characteristics of smart consumers and the extent to their interaction with smart technologies acts as technological triggers to improve the likelihood of smoother diffusion curves.
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