Business Intelligence

Digital Home Global Consumer Survey - South Korea Results

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Executive Summary

Accenture has recognized that homes today are becoming increasingly digital, presenting new opportunities for interconnected devices and the delivery of solutions to better meet consumer needs. Accenture conducted a global consumer research study by collecting data online from 10,000 consumers in nine countries, including the United States, Canada, Germany, Italy, the United Kingdom, China, Japan, South Korea and Taipei. This fact sheet focuses on results collected from 1,414 consumers polled in South Korea in April and May 2006. The sample was representative of local Internet population and balanced across basic demographic factors, including age, gender, income, and education. The responses of consumers in South Korea - as well as consumers worldwide - indicate that commoditization, frustration with complexity, and relationships with retail buyers' present significant challenges to the future strength of major technology brands.

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