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DRM offers industry information providers, which include the financial industries, analysts, consultants, programmers database owners and so on, as well as the record and film industries, with significant potential. DRM significantly extends the old IT controls and provides a much finer grained control over the ability of the user to make use of an item. Attempts to link finer grained control to micro-payments controls has not been successful so far, and may prove to be unattainable in the longer term because the cost of operating the mechanism exceeds the possible income per transaction. Speculation that web costs are zero may be correct for the end user, but studies have demonstrated that information service providers actually pay to have their information made available on the web.
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