Business Intelligence

Disadvantages Of Cold Calling

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Executive Summary

There are good ways and there are bad ways to market a product or service. One of the marketing ways that always gets flak is the technique called cold calling. Also called blind calling, cold calling is a technique where a marketer calls up or contacts who is a random person who might want to buy the product or service that the marketer is selling. Cold calling is the same as blind guessing who your next customer will be. Simply put, cold calling is calling a prospective customer even if he or she is not referred to by anyone.

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