E-Commerce

Discovering Influential Users in Micro-blog Marketing with Influence Maximization Mechanism

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Executive Summary

Micro-blog marketing has become a main business model for social networks nowadays. On social networking sites (e.g., Twitter), micro-blog marketing enables the advertisers to put ads to attract customers to buy their products. During this process, a rather key step for the success of advertisers is to conduct marketing researches to discover which micro-blog users are their potential customers who can greatly promote their products to other customers so that the advertising investment can be greatly reduced. This problem is considered as "Influence maximization" issue.

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