Diversity and Multiculturalism As A Strategy For Strengthening Micro, Small And Medium Enterprises (MSMEs) In The Global Market

Managing multiculturalism is indeed a challenge both at the, governance as well as managerial levels. Organisations are increasingly realising vast diversity within the global market and devising strategies to make the most out of it. Why is multiculturalism being adopted as a leading corporate value? What are the rationality behind it in terms of profit generation and operations of a business? How are large corporates managing diversity? What are the lessons for Indian Micro, Small and Medium Enterprises? And why should MSMEs take them into consideration? Cultural competence and cultural literacy are very crucial in the global market place, both for companies as well leadership.

Provided by: Munich Personal Repec Archive Topic: CXO Date Added: Jan 2010 Format: PDF

Download Now

Find By Topic