Business Intelligence

Do You Know If You're Charging The Right Price?

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Executive Summary

Competitive pricing is always a hot button issue with business owners. They know competitive prices will attract customers and that price is often the first piece of information buyers collect. So they rationalize that if they can make a favorable first impression on price, increased sales and loyal customers will follow. What they fail to realize is that price conscious consumers are not always loyal customers. They often choose the lowest price over anything else the business owner can offer.

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