Date Added: Jan 2010
How well do you know the business issues driving your customer's decision process? Without this bit of strategic insight, your company's vision may fail to take root or a well-intended product may turn out to be irrelevant or difficult to sell. You can greatly improve your chances of succeeding in today's marketplace if you focus your efforts on addressing the business issues that face your key customers. Consequently, it is more important than ever that you know "The voice of your customer" and that you use this knowledge to create competitive solutions that deliver real business value. A well-run Customer Advisory Board (CAB) can be a highly effective tool to gain feedback on strategic priorities and company direction while solidifying relationships with top customers.