Documenting Partnerships In Your Business Plan

Forging partnerships to improve market penetration has become commonplace, particularly for "New economy" businesses. And, most companies proudly mention their many partnerships in their business plans. The fact is that, regardless of whom the partnership is with, partnerships by themselves are meaningless. What are meaningful are the terms of the partnership.

Provided by: Growthink Topic: CXO Date Added: Jan 2010 Format: HTML

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