Does Your Small Business Really Need An Internet Presence?

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Executive Summary

The advantage of Internet promotion of your small business, though, is that the costs are small and the potential upside is high. There is no financial cost at all to promote your business on Twitter or Facebook, and little financial cost to set up a simple Web site for your business. The only real cost is time, which you can meter yourself. In a single hour, you can have a Twitter account for your business, along with a Facebook account for yourself and a page for your business on Facebook.

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