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Too often, executives equate "Strategy" with the rigid, template-driven, top-down planning approaches that prevail in most corporations. Executives commonly describe these processes as ossified and bureaucratic rather than insightful, focused on unquestioned extrapolation of the past instead of on future competitive advantage, and ill suited to identifying and mobilizing the organization around important opportunities. Furthermore, they worry that the goal is often a paper "Plan" rather than the strategic preparedness needed to prosper in uncertain times.
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