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The foundational step for any website that hopes to rank well in the search engines is keyword research. Simply put, keyword research is any research that helps you better understand the actual words and phrases your target customers actually use when they turn to a search engine to try to find a business, product, service or answer. Search engine spiders crawl the Web day and night looking for new content to pour into the engine index, rank for phrases, and serve up when a prospect goes looking.
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