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Doing It The Chinese Way: Disney's Strategy For A Lucrative Ride In China

Date Added: Jun 2010
Format: HTML

As trite as the phrase 'think global, act local' may be, it nevertheless encapsulates The Walt Disney Company's approach to making a success of its business in China. To that end, producing content that has a cultural and emotional resonance with Chinese consumers is crucial, says Stanley Cheung, Disney's managing director for Greater China. "the author see it in China today, that if one look at the box office, local consumers connect very well with their own movies," says Cheung.