Business Intelligence

Don't Enter The Battle For Customer Loyalty Unarmed Audit Your Loyalty Marketing Strategies

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Executive Summary

There's no denying it. Today's economic climate has been tenuous at best and its effect on retail loyalty has taken its toll. What worked in your loyalty program just a year or two ago, can now be flagging. And worse, the financial crisis is tempting some retailers back to classic price-slashing tactics that simply don't produce the long-term loyalty results. Not in many years have retailers felt so desperate to improve their bottom line and get some kind of toehold on stabilizing ROI. The fight for loyalty and share of wallet has reached a fever pitch.

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