Don't Kill My Ads! Balancing Privacy in an Ad-Supported Mobile Application Market
Application markets have revolutionized the software download model of mobile phones: third-party application developers offer software on the market that users can effortlessly install on their phones. This great step forward, however, also imposes some threats to user privacy: applications often ask for permissions that reveal private information such as the user's location, contacts and messages. While some mechanisms to prevent leaks of user privacy to applications have been proposed by the research community, these solutions fail to consider that application markets are primarily driven by advertisements that rely on accurately profiling the user.