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Don't Let Your Strategy Be Another Statistic: Here Are Four Keys To Making It Work

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Executive Summary

How does your organization develop new business strategies? If it fits the norm, your CEO and several close associates hole up in a comfortable spot where they can play golf one day and ski the next. Then they emerge from the sauna with a new strategies predicated on customers behaving precisely as they should to meet your internal goals and consequent shareholder expectations. And how have they formulated these goal-driven strategies? In all probability, PowerPoint and Excel were the two most important planning tools - with the human mind finishing a distant third. Customer input? Nowhere in evidence.

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