Business Intelligence

Don't Strive For Perfection, Launch Early

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Executive Summary

One thing every company has in common is a desire to innovate. Whether it means creating entirely new products or improving existing ones, we are all familiar with the anxiety that accompanies all things new. All too often, we strive to get everything right the first time around. As a consequence, our products suffer from costly delays and insufficient feedback prior to launch. For a solution, we can steal a page from the playbook of modern internet and technology companies that have pioneered the practice of "Launching in beta." As you may know, most of Google's products are launched in beta (with bugs and all) for the world to adopt.

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