Business Intelligence

Downturn Can Mean Opportunities For Entrepreneurs, Kellogg Speaker Says

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Executive Summary

Ferro said that even during an economic crisis there are people sitting on the sidelines with cash to invest, but they generally want to put money into deals that will save existing jobs and businesses. He said that Kellogg graduates will have the skills to revive those businesses and restore them as economic engines for the community. "The entrepreneurship dream is different" under those circumstances, Ferro said, noting that for many entrepreneurship means launching a brand-new venture. Not necessarily, according to the speaker: "You can latch onto people [with existing businesses] who need help.

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