Business Intelligence

Drip Marketing: Slow And Steady Wins The Customer

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Executive Summary

Drip marketing is the rather inelegant term for a marketing campaign that relies on repeated contact, or "Touches," with a potential customer. Unlike a leaky faucet, drip marketing is no accident. Successful drip marketing involves a carefully planned and thoughtfully targeted series of communications that will get your message across to customers and keep your company's name in their minds. As prospects move through the early stages of the sell cycle, drip marketing helps ensure that those potential customers become your actual customers.

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