Drivers for Strategic Choice of Cloud Computing as Online Service in SMEs
Cloud Computing Service (CCS) paradigm is changing IT strategy of organizations in the digital world. CCS that requires few upfront investments and uses lease-based pricing is especially relevant to the Small and Medium Enterprises (SMEs), which have limited resources and may not know their true valuation for the IT prior to adoption. Thus, this research aims to investigate the influential factors of SMEs' strategic choice of CCS as online service. Relying upon Technology-Organization-Environment (TOE) paradigm, the authors identify both generic and context-specific factors from the three aspects and explain how the identified factors affect SMEs' CCS strategic choices.