Leadership

Driving Cultural Change: Think Globally, Innovate Locally

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Executive Summary

Changing organizational culture is tough work. You need to transform how people work and how they work together - a particularly difficult task in large, complex, and decentralized organizations. A cultural-change program must overcome tradition, fear, uncertainty, doubt, inertia, and both active and passive resistance. Despite the challenges, it's possible to change the culture in these organizations by properly balancing direction driven from the center with local innovation. The direction from the center ensures that the change is consistent with the organization's overall strategy, while local innovation ensures engagement by allowing the change to be tailored to the specific environment.

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