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Corporate culture - an organization's personality - is the sum total of the company's values, attitudes, beliefs, behaviors and practices of its members. But many managers may have just a vague view of their organization's culture and little background around how it came to be. The research provides abundant evidence that work forces with engaged and accountable people deliver strong customer loyalty, increased productivity and higher profitability and return for shareholders. The creation of a purposeful culture - one that holds employees accountable for exceeding performance expectations while modeling the organization's declared values - is critical for business leaders in today's marketplace.
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