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Google.com is the #1 trafficked website on the internet according to Alexa.com. Especially now with increasing mobile web usage (and increasing unlimited data plans) we are becoming an 'Always-connected' society. The author increasingly turns to the internet as primary source of information for both our personal and professional lives - one almost expect to find anything we need by typing in a string of keywords and clicking "Search". This continuously increasing consumer tendency to look for information and answers online is causing companies to be more focused on their websites as a significantly important source of attracting customers and maintaining existing relationships.
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