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Dynamic Modelling Approach for Web Usage Mining Using Open Web Resources

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Executive Summary

Predicting of users browsing behavior is an important technology of E-commerce application. The prediction results can be used for personalization. Building proper web site, improving marketing strategy, promotion, product supply, getting marketing information, forecasting market trends and increasing the competitive strength of enterprises, etc.. In this paper proposed system used open web resources practical e-business data sets for the development of innovative e-business applications with in a short period of time to achieve dynamical and statistical analysis result to the enterprise.

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