Date Added: Jun 2009
The present paper explores relationships between project marketers and their customers in project marketing context. The purpose of the paper is to increase the understanding on supplier's position in project marketing networks. Project marketing is representing a high volume in the international business, and the industrial network approach and the project marketing research cannot fully explain a supplier's position in project marketing networks. Increased knowledge on project networks can also contribute to industrial marketing research more generally. An entire project marketing process concerning a steel industry case was used as a data source.