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The impact of information and communication technology on varied areas of the Global economy and current trends in e business is an area of research that could lead to valuable business insights. The adaptation of business models to accommodate the customer's needs for providing an internet based business transaction platform is a reality and a compulsion for business as an order of the day. With so much necessity for business houses to include internet based marketing and applications to support one's business process and customer expectations, the area of E commerce and it's evaluation from a commercial perspective is still under researched.
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