Business Intelligence

E-coupons Strategy Problems In Location Based Advertisement

Free registration required

Executive Summary

Location Based Advertisement (LBA) is a new contextual marketing tool which enables advertisers to attract customers more effectively than ever, by sending location-aware advertisements, which are ecoupons, through mobile phones. LBA exploits the real-time location information of customers as well as demographic and personal traits. In LBA, due to the privacy and technology issues, an intermediate advertiser, which is the super mobile, sends e-coupons to customers on behalf of stores.

  • Format: PDF
  • Size: 941.2 KB