Business Intelligence Investigate

E-Mail Marketing Business To Business

Download now Free registration required

Executive Summary

E-mail is consistently rated as the most popular and most used application on the Internet. It is the preferred primary means of business communication. This paper seeks to identify factors that can determine the success of e-mail marketing campaigns and highlights some of the pitfalls to avoid. E-mail is consistently rated as the most popular and most used application on the Internet. It is the preferred primary means of business communication. This paper seeks to identify factors that can determine the success of e-mail marketing campaigns and highlights some of the pitfalls to avoid.

  • Format: PDF
  • Size: 185.4 KB