Eco-Friendly Marketing: How To Get Yourself Out Of The "Green" Sea Of Sameness

Just having a green message and a green product isn't enough. You have to continue through all the way to the packaging. "Carry the green opportunity through to the packaging," says the author, a branding and marketing company geared specifically toward green projects. "Come up with a unique packaging, which will also be overall a cheaper packaging. That will garner loyalty. Not doing so is an opportunity for a huge let down by the consumer looking for something consistent from the online experience to the shelf." You want to reinforce the brand at any opportunity open in the space.

Provided by: American Express Topic: Start-Ups Date Added: Feb 2010 Format: HTML

Download Now

Find By Topic