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Email marketing when used correctly, can be one of the most effective marketing techniques around. To get results, each emailing that one sends has to be specific in terms of what one wants each reader to get out of it. Without a clear understanding of what the purpose is for a mailing, one will not have any way of determining what impact each has on the business. There are a number of different ways to use email marketing, but these three are the overall top-performers.
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