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Making a CRM system work for your company is about more than finding the right solution. Carefully linking existing applications to a CRM system is critical for success. Imagine, for example, convincing a customer to enroll in a new service only to mail them a brochure the very next week touting the exact same service. Applications, from SFA (Sales Force Automation) to ERP (Enterprise Resource Planning), must work in tandem in order for companies to get the most out of a CRM system.
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