E-Commerce

Effective Factors on Adoption of E-Commerce in SME Cooperative

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Executive Summary

In this paper, the authors investigated factors influencing on the adoption of Electronic Commerce (EC) in Small and Medium sized Enterprises(SME), cooperatives in the city of Ardabil is trying by identifying factors influencing on the adoption of e-commerce provides One of the primary and basic steps to develop e-commerce companies. In this paper four factors (Organizational Factors, Electronic Commerce Benefits, E-Commerce Risks, Compatibility, Perceived Ease of Use) as independent variables influence in e-commerce adoption in small medium companies .Dependent variable in this paper is the acceptance of e-commerce in co-operatives enterprise that taking into account the above top five factors as independent variables and design five hypotheses, to review and approval is a significant and positive relationship.

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